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Newsletter

Thursday, February 8, 2007
Would you like more people to visit your web site? One way to do that is to put a link to your site on another site. I am extending an offer to my newsletter readership to provide a link and I will post it on my web site. We had over 30,000 page views in January which is a 260% increase since we updated our home page to provide timely information on a daily basis. Networking is an important tool in our industry. If you have invested in a web site why not take this opportunity to get more exposure for your company? Send me your web site link, it could bring you new business.
Tesco's USA announces "Fresh & Easy Neighborhood Market"
PHOENIX, Feb. 7 /PRNewswire/ -- Tesco announced today that its new chain of grocery stores in the U.S. will be called "Fresh & Easy Neighborhood Market," and formally revealed its new logo, during an event hosted by the Greater Phoenix Economic Council. The company is focusing on the Greater Phoenix area, Las Vegas, Los Angeles and San Diego and stores will begin to open later in the year. Our company has enjoyed strong success in countries throughout Europe and Asia, and we are excited to bring that success to America," said Fresh & Easy Neighborhood Market CEO Tim Mason. "We believe that the Greater Phoenix region is an excellent place to begin that journey."
Twenty sites in the Greater Phoenix area have already been secured and additional locations are being researched. Each of the neighborhood markets will be roughly 10,000 square feet in size -- intentionally smaller than the usual supermarket in order to give customers a faster, easier shopping experience.
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Source: Earthtimes.org

Harold Thinks! I have been watching this story develop over the months and I see a real food fight coming. I am not sure that this format will challenge Wal-Mart in the near future, but it certainly will have an impact on other retailers. Tesco has the money to take on the U.S. market. Only time will tell if it is money well spent. They already have 150 employees in their California headquarters so we know they are spending the money.

New Hi-Tech Tools Help Growers Detect Fruit Damage
02/06/2007 - Around 6:30 Tuesday evening, researchers used a special light to check the fruit in this orchard for damage. It's one of two new tools that could save growers time and money. Most growers rely on cutting open their fruit to check for freeze damage. But on Tuesday, farmers and packing house employees were introduced to two brand new methods to test their citrus crops. The first device is a special flashlight that can detect damage just a few hours after an orange has been exposed to freezing temperatures. Jim Thompson, UC Co-op, says, "And then you'd look for little spots like little stars in the sky and that's the damage occurring." The spots seen here on this damaged orange mean the fruit is not marketable.
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Source: ABC30.com
Harold Thinks! I like innovation. This project has been in the works for several years and it is good news that it is available to be used for detecting freeze damaged oranges. I am always amazed by the advances that our industry produces. Speaking of innovation, I have every confidence that by working together our food safety issues will be resolved. I am not as confident that well-meaning politicians won’t push through legislation that adds rules and wastes time and money. It is my wish that they leave it up to the people who know what they are doing to resolve the issues.