A lot of us in our industry are curious to see how successful Tesco is going to be in this country. The jury is still out on that issue but one thing is for sure. They are going to have an impact on how retailers conduct their business. I found the two articles that I feature in the newsletter to be of interest. You should read it even if you’re not in the retail game because their move will impact our total industry short term and maybe long term. They do know PR visit http://www.freshandeasy.com/blog/ to see what I mean.
By Rachel Sanderson
LONDON (Reuters) - Days before the long-awaited launch of its first U.S. store, Britain's Tesco (TSCO.L: Quote, Profile, Research) has opened the doors of the "Fresh & Easy" chain on the Internet.
The world's third largest retailer provides a tour of its first U.S. store in a video posted on www.freshandeasy.com/blog showing chill cabinets filled with Fresh & Easy own label chocolate ice cream, jugs of mango smoothies and packs of sushi.
To visitors at Tesco Express convenience stores in Britain the store looks familiar with own label fruit and vegetables, ready meals and freshly cut flowers set out in display-ready boxes that allow Tesco to replenish shelves faster than rivals.
Carrier bags slung at the checkout read "Reusable, Replaced, For Free, Forever." Prices also appear low. Tips for a "dinner made easy" offers a beef lasagna, Caesar salad, ciabatta loaf and bottle of wine for less than $12
by Sarah Mahoney, Wednesday, Oct 31, 2007 5:00 AM ET TESCO IS GETTING CLOSER TO introducing Fresh & Easy Neighborhood Markets. The first U.S. stores from the British retailing giant are scheduled to open on Nov. 8 in California, followed by Las Vegas stores on Nov. 14. And Tesco just announced that some San Diego locations will open on Nov. 16.
As the big day approaches, retail insiders are chattering about just how big an impact these smaller-format stores--which will focus on fresh, nutritious, prepared foods--might have on U.S. food retailers.
To find out whether the new stores will be the equivalent of the Beatles, Duran Duran or maybe just Wham!, Marketing Daily went to a guy with answers: Herb Sorensen, global scientific director of shopper insights for TNS North America.
